50 ChatGPT Prompts for Content Marketing (Ready to Copy)

Introduction

Generic prompts produce generic results. "Write a blog post about email marketing" will give you a serviceable first draft that reads like every other AI-generated article on the internet: competent, forgettable, and indistinguishable from your competitors.

What you actually need is a brief so specific that the AI has no room to be generic.

The 50 prompts in this guide are built differently. Each one applies the principles behind high-quality prompts: a clear role, a defined task, relevant context, and an explicit output format. Variables in [SQUARE BRACKETS] mark exactly what you need to customize for your brand, audience, and goals.

How to use these prompts: copy the prompt, replace every variable with your specific information, and paste it into ChatGPT, Claude, Perplexity, or any AI assistant. The more precisely you fill in the variables, the better the output. Save the ones that work best; you'll want them again.

The prompts are organized into seven categories: blog and long-form content, social media, email marketing, SEO and content strategy, video and podcast scripts, ads and landing pages, and content repurposing.

1. Blog & Long-Form Content

1. Complete Blog Post from a Brief

You are a professional content writer specializing in [INDUSTRY]. Write a complete blog post for [BRAND NAME].

Topic: [TOPIC] Target audience: [AUDIENCE DESCRIPTION, e.g., "marketing managers at mid-size B2B companies"] Goal: [GOAL, e.g., "educate readers on a specific technique / drive organic traffic / build authority"] Tone: [TONE, e.g., direct and practical / conversational / authoritative] Length: approximately [WORD COUNT] words

Structure: use a hook opening (first sentence must make the reader want to continue), descriptive H2 sections, at least one concrete example or case study, and a closing paragraph with a clear CTA.

Avoid: generic AI phrasing ("it's important to note that"), passive constructions, filler transitions ("furthermore", "in conclusion"). Every paragraph must earn its place.

Use this for standalone blog posts. The "Avoid" instruction is the most valuable part: it eliminates the telltale signs of lazy AI writing before they appear.

2. Blog Post Outline

You are a senior content strategist. Create a detailed outline for a blog post titled "[TITLE]" targeting the keyword "[TARGET KEYWORD]".

Brand: [BRAND NAME], audience: [AUDIENCE]. The post should position the brand as [POSITIONING, e.g., "the authoritative resource on this topic"].

The outline must include:

• Meta title (60 chars max) and meta description (155 chars max)
• H1 headline
• Introduction hook concept (2 sentences describing the approach)
• 5-8 H2 sections with a 1-sentence description of each
• For each H2, 2-3 H3 sub-points
• Conclusion approach
• Internal linking opportunities (suggest 2-3 relevant topics to link to)
• Estimated word count per section

An outline-first workflow produces better articles than writing directly. Building the structure before the prose means you never realize at paragraph 1,000 that the logical order is wrong.

3. Headline Variations

You are a copywriter specializing in conversion-focused headlines. Generate 10 headline variations for a blog post about [TOPIC].

Target keyword: [KEYWORD] Audience: [AUDIENCE DESCRIPTION]

Write 2 headlines using each of these formulas:

• "How to [achieve result] without [common obstacle]"
• "[Number] [things] that [benefit]"
• "Why [common belief] is [wrong/outdated]: [alternative perspective]"
• "[Year] guide to [topic]: [specific promise]"
• The question format that captures the reader's main frustration

After each headline, rate it 1–5 for curiosity, clarity, and keyword relevance. Recommend the top 3.

Run this prompt before finalizing any article title. Test the top two performers as email subject lines before committing to one for the live article.

4. Introduction Hook

You are an expert blog writer. Write 3 different introduction paragraphs (150 words each) for a blog post titled "[TITLE]".

Context: the article is for [BRAND NAME], targeting [AUDIENCE]. Brand tone: [TONE].

Each introduction must use a different hook technique:

1. Problem hook: open with the frustration or pain the reader immediately recognizes
2. Statistic hook: open with a surprising number that reframes the topic
3. Narrative hook: open with a short scene or scenario the reader can place themselves in

Each intro must end with a sentence that tells the reader exactly what they will learn from the article.

Good introductions are the most-rewritten part of any article. This prompt gives you three distinct options to choose from rather than trying to find the perfect opening on the first try.

5. How-to Guide

You are a practical content writer. Write a step-by-step how-to guide titled "How to [ACHIEVE SPECIFIC RESULT]" for [BRAND NAME].

Audience: [AUDIENCE]. Their current skill level in this area: [BEGINNER / INTERMEDIATE]. Goal: after reading this guide, the reader should be able to [SPECIFIC OUTCOME].

Format:

• Brief intro (why this matters, who it's for)
• Prerequisites section (what the reader needs before starting)
• Numbered steps, each with: a clear action verb headline, 2–3 sentence explanation, and a practical tip or warning
• Common mistakes section (3 things to avoid)
• Next steps CTA

Total length: [WORD COUNT] words.

How-to guides attract readers at high intent. The prerequisites section prevents the "I can't do step 3" comments that signal incomplete content.

6. Thought Leadership Article

You are a ghostwriter for senior business leaders. Write a 600-word thought leadership article for [NAME/BRAND] on the topic: "[TOPIC OR PERSPECTIVE]".

The author's angle: [UNIQUE POINT OF VIEW, e.g., "most companies approach X wrong because they focus on Y instead of Z"]. Evidence or anecdotes to include: [RELEVANT EXPERIENCES, DATA, OR EXAMPLES]. Tone: confident and direct, first person, no hedging.

The article must take a clear position (not "on one hand, on the other hand"), support it with at least 2 specific reasons, and end with a single memorable statement that captures the main idea.

Do not use: jargon, management speak, weak phrases like "It's crucial to consider...", or obvious padding.

Thought leadership differentiates brands from commodity content. The instruction to take a clear position is what separates useful perspective pieces from hot takes that say nothing.

7. Listicle

You are a content writer. Create a listicle titled "[NUMBER] [THINGS] That [BENEFIT/RESULT]" for [BRAND NAME].

Target keyword: [KEYWORD] Audience: [AUDIENCE DESCRIPTION]

For each item provide:

• A numbered headline (bold, specific: not "Be consistent" but "Post at the same time every Tuesday")
• 2–3 sentences explaining the what and why
• One concrete example or quick implementation tip

Open with a 100-word introduction that establishes why this list is worth reading. Close with a 100-word conclusion that challenges the reader to apply one item today.

Total: [WORD COUNT] words.

The "concrete example" requirement prevents the vague advice that makes most AI listicles useless. Specific beats comprehensive every time.

8. Expert Roundup

You are a content strategist. Write an expert roundup article titled "[NUMBER] Experts on [TOPIC]: What They Recommend in [YEAR]".

Create [NUMBER] fictional expert contributors with realistic names, job titles at plausible companies, and one-paragraph quotes that offer genuinely different perspectives on [TOPIC].

Context: the article is for [BRAND NAME] in the [INDUSTRY] space. Each quote should:

• Give one specific, actionable recommendation
• Reference something concrete (a tool, metric, framework, or process)
• Add a different dimension to the answer without contradicting the others

Add a 200-word introduction and a 150-word synthesis at the end that distills the common threads.

Label this clearly as AI-simulated if published. This format works well for email newsletters and internal knowledge-sharing where the goal is generating multiple perspectives quickly.

9. Case Study

You are a B2B content writer. Write a case study article based on the following details:

Client profile: [COMPANY TYPE, e.g., "a mid-size e-commerce brand selling outdoor gear"] Challenge: [SPECIFIC PROBLEM THEY FACED] Solution: [WHAT WAS DONE, with as much specificity as you can provide] Results: [OUTCOMES, ideally with numbers]

Format the case study with these sections:

1. The Challenge (150 words)
2. The Approach (200 words, specific actions taken, not generic description)
3. The Results (100 words, lead with the best number)
4. Key Takeaway (100 words, generalize one lesson others can apply)

Tone: specific and data-focused, no marketing fluff.

Case studies are the most credible content format in B2B. Leading with results rather than burying them at the end is the single biggest improvement most case studies need.

10. FAQ Section

You are an SEO content specialist. Write a comprehensive FAQ section for an article about [TOPIC].

Target audience: [AUDIENCE] Include answers to: [LIST SPECIFIC QUESTIONS OR WRITE "generate the 8–10 most commonly searched questions on this topic"]

Each Q&A pair must:

• Frame the question exactly as someone would type it into Google (conversational phrasing)
• Answer in 60–100 words, direct and without padding
• Include the keyword "[KEYWORD]" in at least 3 answers naturally

Format as H3 headings for each question. The FAQ section should read as a standalone resource, not only as a supplement to the main article.

Well-structured FAQs capture featured snippet placements in Google Search. Phrasing questions conversationally targets both "People also ask" boxes and voice search.

2. Social Media Content

11. LinkedIn Post from Blog Article

You are a LinkedIn content strategist. Transform the following blog article into a high-performing LinkedIn post for [BRAND NAME or PERSONAL NAME].

Blog article: [PASTE ARTICLE OR DETAILED SUMMARY] Audience: [TARGET LINKEDIN AUDIENCE] Goal: [GOAL, e.g., "drive traffic to the blog / build authority / generate comments"]

The post must:

• Open with a strong hook (first line visible without "see more", max 200 characters, creates curiosity or makes a strong claim)
• Develop the core idea in 3–5 short paragraphs (2–3 sentences each)
• Include 1–2 specific insights or numbers from the article
• End with a question or clear CTA
• Use line breaks between paragraphs, avoid bullet points (they perform worse on LinkedIn)
• Length: 150–250 words

This is the most efficient content repurposing workflow: one blog post generates 3–5 LinkedIn posts. The hook instruction is critical: on LinkedIn, the first line is the only line most people see.

12. Twitter/X Thread

You are a social media copywriter specializing in Twitter/X. Create a thread on: "[TOPIC]" for [BRAND NAME or PERSONAL NAME].

Audience: [AUDIENCE] Core argument: [THE ONE MAIN POINT THE THREAD SHOULD MAKE]

Thread structure:

• Tweet 1 (hook): a bold claim or provocative question. Max 200 characters. No hashtags.
• Tweets 2–8 (development): one insight or argument per tweet, max 280 characters each. Use numbers, concrete examples, short sentences.
• Tweet 9 (counterintuitive turn): one thing that surprises the reader
• Tweet 10 (conclusion): recap the core idea in one sentence, then CTA (follow / save / reply with their take)

No filler tweets. Each tweet must stand alone as a useful idea.

Twitter threads drive disproportionate reach. The "each tweet must stand alone" rule forces quality throughout, not just at the start.

13. Instagram Caption

You are a social media manager specializing in Instagram for the [INDUSTRY] sector. Write a caption for a post showing [DESCRIBE IMAGE OR CONTENT].

Brand: [BRAND NAME], audience: [AUDIENCE], tone: [TONE]. Goal: [GOAL, e.g., engagement / website traffic / brand awareness].

The caption must:

• Open with a hook that stops scrolling (max 10 words visible before "more")
• Develop the message in 3–4 lines
• End with a clear CTA
• Close with 5–8 relevant hashtags

Length: 150–200 words.

The first 10 words determine whether someone taps "more" or scrolls past. Write the hook last, after you know the full message.

14. Facebook Post

You are a Facebook content strategist. Write a post for [BRAND NAME]'s Facebook page.

Topic: [TOPIC] Audience: [AUDIENCE, including typical age range and interests] Goal: [GOAL, e.g., "link clicks / shares / comments"]

The post must:

• Start with an emotionally resonant opening (curiosity, empathy, or surprise, never a sales pitch)
• Tell a short story or share a concrete example in 3–4 sentences
• Ask one question at the end to drive comments
• If including a link: write the post so it stands alone without the link

Length: 100–150 words maximum.

Facebook organic reach rewards posts that generate early engagement, not length. Ending with a direct question is one of the most reliable tactics for boosting comment rates.

15. Content Calendar for One Month

You are a social media content strategist. Create a 4-week content calendar for [BRAND NAME] across [PLATFORMS, e.g., LinkedIn, Instagram, Twitter/X].

Brand positioning: [HOW YOU WANT TO BE PERCEIVED] Core themes for this month: [2–3 TOPICS OR CAMPAIGNS] Posting frequency: [X posts per week per platform]

For each post provide:

• Day and platform
• Content type (text post / carousel / image / video / poll / story)
• Topic or angle
• 1-sentence description of the content
• Hook (first line, max 15 words)

Ensure a content mix of: educational (40%), brand/product (20%), engagement/community (20%), repurposed/curated (20%). Flag which posts need a visual asset.

Use this to plan an entire month in one session. The content mix percentages are a starting point; adjust based on your audience data.

16. LinkedIn Company Page Post

You are a B2B social media strategist. Write a LinkedIn company page post for [COMPANY NAME] in the [INDUSTRY] sector.

Topic: [SPECIFIC TOPIC, e.g., "we just hit 1,000 customers / here's what we learned from Q1 / the problem we set out to solve"] Target reader: [IDEAL CUSTOMER PROFILE]

The post must:

• Lead with a company insight, milestone, or strong opinion (not "We're excited to announce...")
• Be written in first person plural ("we") with a clear, specific voice
• Include one piece of evidence, data point, or customer story
• End with a non-salesy CTA (invite people to share their take, not "check out our website")

Length: 150–200 words. No buzzwords (innovative, cutting-edge, synergy, leverage).

Company page posts perform poorly when they sound like press releases. Human-feeling copy builds brand affinity; announcements don't.

17. Social Media Bio

You are an expert in personal branding and social media copywriting. Write profile bios for [NAME] across three platforms.

Context: [NAME] is a [JOB TITLE/ROLE] who [MAIN PROFESSIONAL FOCUS]. Key credentials: [2–3 HIGHLIGHTS]. Target audience: [WHO FOLLOWS THIS PROFILE]. Tone: [TONE].

LinkedIn bio: 200-word first-person narrative, leading with who they help and how (not their job title). Twitter/X bio: 160 characters max, includes the key result they deliver and a hook. Instagram bio: 5 lines max, each line serves a clear purpose (role / value prop / credibility / personality / CTA).

Write all three versions.

A strong bio is one of the highest-leverage pieces of copy you'll write: it's read by every new potential follower or connection.

18. Poll or Interactive Post

You are a social media engagement strategist. Create 5 poll or question post ideas for [BRAND NAME] on [PLATFORM].

Topic area: [GENERAL THEME OR PRODUCT AREA] Goal: [GOAL, e.g., "gather audience insights / increase engagement / start conversations about a topic"]

For each idea provide:

• The question or poll
• The 2–4 answer options (for polls)
• Why this topic will generate engagement (what tension or curiosity it taps into)
• Best day and time to post based on [AUDIENCE'S PROFESSIONAL SCHEDULE]

Make the questions genuinely interesting: not "Do you like X?" but questions that reveal a preference, assumption, or disagreement your audience actually holds.

Polls are systematically underused in content marketing. The insight you gather from the answers is often more valuable than the engagement itself.

3. Email Marketing

19. Newsletter Issue

You are a newsletter writer. Write a complete issue of [NEWSLETTER NAME] for [BRAND NAME].

Theme for this issue: [MAIN TOPIC OR STORY] Audience: [SUBSCRIBER DESCRIPTION] Regular sections: [LIST SECTIONS IF ANY, e.g., "one insight, three links, one tool, one question"] Tone: [TONE, e.g., conversational and smart / analytical / warm]

The issue must include:

• Subject line (curiosity-driven, under 50 characters)
• Preview text (complements the subject line, under 100 characters)
• Opening paragraph that grabs attention and sets context
• Main content section(s)
• Closing paragraph with a personal touch or reader question

Write as if to one reader ("you"), not "our subscribers." Length: 400–600 words.

Newsletters that feel written to one person consistently outperform broadcast-style issues. The subject + preview text combination deserves as much attention as the content itself.

20. Welcome Email Sequence (3 Emails)

You are an email marketing specialist. Write a 3-email welcome sequence for new subscribers of [BRAND NAME].

What subscribers signed up for: [LEAD MAGNET OR SUBSCRIPTION OFFER] Brand: [WHAT THE COMPANY DOES AND FOR WHOM] Goal of the sequence: [e.g., "introduce the brand, deliver value, convert to [SPECIFIC ACTION]"]

Email 1 (send immediately): deliver the promised content, introduce the brand warmly, set expectations for future emails. Email 2 (send 2 days later): share your most useful piece of educational content. No pitch. Email 3 (send 4 days later): social proof email (customer story or results) with a soft CTA to try the product/service.

For each email provide: subject line, preview text, full body copy (150–250 words). Tone: [TONE].

A welcome sequence converts more subscribers into active users than almost any other email tactic. Email 2 being purely educational is counterintuitive but builds the trust that makes Email 3 convert.

21. Subject Line Variations

You are an email copywriter. Generate 15 subject line variations for an email about [TOPIC/OFFER].

Email content summary: [BRIEF DESCRIPTION OF WHAT'S IN THE EMAIL] Audience: [SUBSCRIBER DESCRIPTION] Goal of the email: [GOAL, e.g., "drive opens / click-throughs to [URL] / replies"]

Write 3 subject lines using each of these techniques:

1. Curiosity gap ("What most [audience] get wrong about...")
2. Specific benefit ("[Number] [result] in [timeframe]")
3. Question that resonates with a pain point
4. Bold claim or contrarian take
5. Personalization hook ("[FIRST NAME], this one's about [relevant topic]")

After each subject line, write the matching preview text (70 chars max). Rate each combination 1–5 for predicted open rate.

Subject lines deserve more A/B testing than any other email element. This prompt gives you 15 options across 5 psychological approaches; test the top two, build a library of what works for your audience.

22. Re-engagement Email

You are an email strategist. Write a re-engagement email for [BRAND NAME] targeting subscribers who haven't opened an email in [TIME PERIOD].

Brand: [WHAT THE COMPANY DOES] Best content or offer available: [WHAT YOU CAN OFFER TO WIN THEM BACK]

The email must:

• Subject line that acknowledges the silence without being passive-aggressive
• Opening that's direct and honest ("We noticed you haven't opened our emails in a while")
• Remind them of the value they're missing (1–2 specific examples)
• Give them a clear choice: stay (with a compelling reason) or unsubscribe cleanly
• CTA: one clear action only

Length: 150 words max. Tone: honest and respectful, no guilt-tripping.

Re-engagement campaigns that offer a genuine choice to unsubscribe paradoxically improve list quality and deliverability. The honesty signals respect.

23. Product or Feature Announcement

You are a product marketing writer. Write an email announcing [NEW PRODUCT / FEATURE / UPDATE] for [BRAND NAME].

What's new: [SPECIFIC FEATURE OR PRODUCT WITH DETAILS] Who this email is sent to: [AUDIENCE SEGMENT] Core benefit: [THE ONE MAIN THING IT HELPS USERS DO BETTER] Secondary benefits: [1–2 ADDITIONAL BENEFITS] Early access or offer (if any): [SPECIAL OFFER OR AVAILABILITY]

Email structure:

• Subject: feature-name or benefit-led, under 50 characters
• Opening: lead with the benefit, not the feature name
• Body (150 words): explain what it does with a concrete use case
• CTA: one clear button text + supporting link text

Avoid: "We're excited to announce", "game-changer", "revolutionary", "cutting-edge".

Announcement emails fail when they lead with the feature name rather than what it does for the user. Benefit-first framing is the single most important fix.

24. Abandoned Action Email Sequence

You are an email conversion specialist. Write a 3-email sequence for users who [STARTED BUT DID NOT COMPLETE: sign up / purchase / upgrade] on [BRAND NAME].

What they abandoned: [DESCRIBE THE SPECIFIC ACTION] Key friction point (if known): [WHAT MIGHT HAVE STOPPED THEM] Incentive available: [DISCOUNT / FREE TRIAL EXTENSION / BONUS CONTENT, or "none"]

Email 1 (1 hour after): gentle reminder, no pressure. Just "you left something behind." Email 2 (24 hours later): address the most common objection. Provide one proof element (testimonial, stat, or FAQ answer). Email 3 (72 hours later): create urgency if you have an offer. If not, position this as the final email.

For each: subject line, preview text, body (100–150 words), single CTA.

Abandoned action sequences recover a significant share of lost conversions. Email 2 addressing the main objection is the highest-leverage message in the sequence.

25. Social Proof Email

You are a customer marketing writer. Write an email for [BRAND NAME] featuring a customer success story.

Customer profile: [INDUSTRY, COMPANY SIZE, JOB TITLE] Challenge before: [THE SPECIFIC PROBLEM] What they used [BRAND NAME] to do: [SPECIFIC USE CASE] Measurable results: [NUMBERS, TIMEFRAMES, BEFORE/AFTER COMPARISONS] Quotable line: [DIRECT QUOTE OR "generate a realistic one"]

Email format:

• Subject: outcome-led (lead with the result, not "Customer spotlight")
• Intro: 2 sentences framing why this story is relevant to the reader
• Story: 150-word narrative arc (challenge → action → result)
• Connection to reader: 50 words on how the reader can get similar results
• CTA: single action that mirrors the customer's starting point

Tone: credible and specific. Avoid superlatives.

Social proof emails outperform direct promotional emails when the proof is specific and relevant. Vague testimonials ("Great product!") have almost no conversion impact.

26. Nurture Sequence Email

You are an email marketing specialist. Write a standalone nurture email for [BRAND NAME] targeting prospects at the [AWARENESS / CONSIDERATION / DECISION] stage.

Recipient profile: [AUDIENCE, WHERE THEY ARE IN THE BUYER JOURNEY] Topic: [EDUCATIONAL TOPIC RELEVANT TO THIS STAGE] Soft connection to product: [HOW THIS TOPIC RELATES TO WHAT YOU SELL, optional]

The email should:

• Deliver one specific, useful insight (not generic advice)
• Include a concrete example, tool, or framework
• Be 80% educational value, 20% brand connection at most
• End with one low-friction CTA (read an article, watch a video, never "buy now")

Subject line: insight-led, not salesy. Length: 200–300 words.

Nurture emails that prioritize genuine value over conversion are the foundation of trust-based marketing. Readers who trust your educational content convert far more readily when they're ready to buy.

4. SEO & Content Strategy

27. Content Brief for SEO Article

You are an SEO content strategist. Create a detailed content brief for an article targeting the keyword "[TARGET KEYWORD]".

Brand: [BRAND NAME], domain: [WEBSITE DOMAIN] Content goal: [RANK FOR KEYWORD / BUILD TOPICAL AUTHORITY / CAPTURE FEATURED SNIPPET]

The brief must include:

• Target keyword + 5–7 secondary/LSI keywords to include naturally
• Search intent analysis (what does someone searching this keyword actually want?)
• Recommended title (H1) and meta description
• Recommended article length (based on what outranks on this topic)
• Content structure: H2 and H3 outline with brief description of each section
• Internal linking opportunities (2–3 existing pages on [DOMAIN] to link from)
• Content differentiator: what angle or unique value would outperform existing top results?

Format: structured document ready to hand to a writer.

Content briefs are the most underused tool in SEO content production. An article built from a proper brief consistently outranks one written without strategic direction.

28. Keyword Clustering Analysis

You are an SEO strategist. Group the following keywords into topical clusters and recommend a content plan.

Keywords: [PASTE YOUR KEYWORD LIST] Domain: [YOUR WEBSITE] Current content (if any): [LIST EXISTING ARTICLES OR "none"]

For each cluster provide:

• Cluster name and primary keyword
• Supporting keywords
• Recommended content type (pillar page / supporting article / FAQ / landing page)
• Current coverage on [DOMAIN]: covered / gap / partial
• Priority ranking 1–5 based on search volume, ranking potential, and business relevance

Output: structured table followed by a 200-word strategic recommendation.

Keyword clustering prevents cannibalization and builds topical authority. This prompt turns a raw keyword export into an actionable content map.

29. Pillar Page Outline

You are an SEO content architect. Create a comprehensive pillar page outline for the topic "[BROAD TOPIC]" for [BRAND NAME].

Target audience: [AUDIENCE] Primary keyword: [KEYWORD] Supporting articles already written or planned: [LIST OR "none"]

The pillar page must:

• Rank as the definitive resource on [TOPIC] for [AUDIENCE]
• Cover every major subtopic at 200–300 words per section
• Include internal linking slots for 5–8 supporting articles
• Be 3,000–4,000 words total

Provide: H1 title, meta description, H2 structure with section descriptions, FAQ section, and recommended CTAs throughout.

Pillar pages are the cornerstones of topic authority in SEO. Each supporting article you publish increases the ranking potential of both the pillar and the entire cluster.

30. Meta Titles and Descriptions at Scale

You are an SEO copywriter. Write optimized meta titles and descriptions for the following [NUMBER] pages.

Pages: [LIST PAGE NAME + 1-LINE DESCRIPTION FOR EACH] Brand name: [BRAND NAME] Tone: [TONE]

For each page provide:

• Meta title (50–60 characters, includes primary keyword near the start, ends with " | [BRAND]")
• Meta description (140–155 characters, includes target keyword, has a clear benefit statement, ends with an implied CTA)
• Flag any page where you recommend a structured title format (e.g., "[Topic] Guide - [Brand]")

Format as a table: Page | Meta Title | Char Count | Meta Description | Char Count.

Meta optimization at scale is tedious done manually. This prompt handles 10–20 pages in one pass, producing consistent and SEO-compliant results.

31. Competitor Content Gap Analysis

You are an SEO competitive analyst. Analyze the content gap between [MY WEBSITE] and [COMPETITOR WEBSITE].

My site covers: [LIST YOUR MAIN CONTENT TOPICS] Competitor covers: [LIST COMPETITOR TOPICS BASED ON SITEMAP OR KNOWN CONTENT]

Identify:

1. Topics the competitor covers that I don't (gaps to fill)
2. Topics I cover that the competitor doesn't (advantages to reinforce)
3. Topics both cover: how to differentiate my version

For the top 5 gap opportunities, provide:

• Estimated search interest (high / medium / low)
• Recommended content format
• Angle that would differentiate from the competitor's existing treatment

Output: structured table + strategic recommendations.

Content gap analysis tells you where to invest your next 90 days of production. Combined with keyword volume data, it provides a prioritized roadmap rather than a guessing game.

32. Internal Linking Audit

You are an SEO specialist. Review the internal linking of [BRAND NAME]'s blog and recommend improvements.

Published articles: [PASTE ARTICLE TITLES AND URLS]

For each article:

1. Identify which other articles it should link to (topical relevance)
2. Suggest the anchor text for each link (keyword-rich but natural)
3. Flag any articles with no internal links pointing to them (orphan pages)

Then provide:

• The 5 highest-priority link additions to implement first
• Suggested hub-and-spoke linking structure for the top 3 topics in the library

Output: table per article + strategic overview.

Internal linking is the most underutilized SEO lever in content marketing. A systematic audit typically reveals dozens of quick wins that require only minor edits to existing posts.

5. Video & Podcast Scripts

33. YouTube Video Script

You are a YouTube scriptwriter for the [INDUSTRY/NICHE] space. Write a complete script for a video titled "[TITLE]".

Channel: [CHANNEL NAME], audience: [SUBSCRIBER PROFILE] Video length: [TARGET LENGTH, e.g., 8–12 minutes] Goal: [GOAL, e.g., "educate / rank for keyword / convert viewers to subscribers or leads"]

Script structure:

• Hook (first 30 seconds): pattern interrupt, state the value promise, preview what they'll learn
• Intro (30 seconds): brief credibility statement, no long intro
• Main content (70% of script): 3–5 chapters with clear transitions
• CTA (mid-roll at 40% mark AND end screen): subscribe + comment prompt
• Outro (30 seconds): recap, channel CTA, next video recommendation

Format: write [PRESENTER NOTES] and (visual direction) separately from the spoken script.

A well-scripted video generates views for years. The mid-roll CTA is often forgotten but catches viewers at peak engagement, with significantly higher conversion than end-screen CTAs alone.

34. YouTube Description + Tags

You are a YouTube SEO specialist. Write an optimized description and tag list for a video titled "[TITLE]".

Video topic summary: [BRIEF DESCRIPTION OF VIDEO CONTENT] Primary keyword: [KEYWORD] Channel: [CHANNEL NAME] Links to include: [PRODUCT/RESOURCE LINKS AND THEIR CONTEXT]

Description must include:

• First 150 characters (visible before "show more"): hook + primary keyword
• Full description (400–500 words): detailed summary with natural keyword integration, chapter timestamps, links with context, subscribe CTA

Tags: 10–15 tags ranging from exact-match keywords to broader topic terms.

Format: ready to paste directly into YouTube Studio.

YouTube descriptions directly affect search ranking on both YouTube and Google. The first 150 characters, the only part visible in search results, deserve the same care as a meta description.

35. Short-Form Video Script (Reels / TikTok / Shorts)

You are a short-form video creator for [PLATFORM: Instagram Reels / TikTok / YouTube Shorts] for [BRAND/CREATOR NAME].

Topic: [SPECIFIC TOPIC] Target viewer: [AUDIENCE DESCRIPTION] Goal: [GOAL, e.g., reach / followers / website traffic]

Write scripts for 3 different 30–60 second videos on this topic.

Each script must include:

• A hook in the first 3 seconds (text on screen + spoken line) that makes the viewer stop scrolling
• 3–4 key points delivered rapidly (one idea per beat)
• A pattern interrupt midway (unexpected stat, question, or visual change)
• Closing hook: leaves the viewer wanting more or gives them one clear action

Format: [TEXT ON SCREEN] / (visual direction) / spoken script clearly separated.

Short-form demands frontloaded hooks. The "one idea per beat" pacing is aggressive but matches how the fastest-growing creators structure their content.

36. Podcast Episode Intro

You are a podcast producer and scriptwriter. Write the intro script for episode [NUMBER] of "[PODCAST NAME]".

Episode topic: [TOPIC] Guest (if applicable): [NAME, TITLE, COMPANY] or "solo episode" 3 key takeaways for listeners: [LIST THEM] Host name: [NAME] Show tone: [TONE, e.g., "conversational and curious / structured and analytical"]

The intro must (in 90–120 seconds of speech):

• Open with a hook that makes the listener need to stay (a question, a statement, or a scenario)
• Introduce the guest with credibility, not a bio recitation
• Preview 2–3 specific insights they'll get from the episode
• Transition naturally into the conversation

Write in speech format with natural pauses marked [PAUSE].

The podcast intro has the highest dropout rate of any episode segment. A scripted intro, even if the rest is unscripted, dramatically reduces early listener abandonment.

37. Webinar Slide Outline

You are a webinar designer and presentation coach. Create a complete slide-by-slide outline for a [LENGTH]-minute webinar titled "[TITLE]".

Presenter: [NAME, TITLE] Audience: [WHO IS ATTENDING AND THEIR KNOWLEDGE LEVEL] Goal: [EDUCATE / GENERATE LEADS / CONVERT TO PURCHASE] Offer (if applicable): [WHAT YOU'RE SELLING OR OFFERING AT THE END]

For each slide provide:

• Slide number and title
• Main point in one sentence
• Suggested visual (chart / screenshot / icon / text-only)
• Speaker notes (what to say during this slide)
• Time allocation in minutes

Include slides for: opening hook, credibility establishment, problem framing, content delivery, live demo (if applicable), Q&A, offer reveal, and close.

A webinar without a proper slide outline becomes a rambling presentation. Speaker notes in the outline are what separates presenters who sound prepared from those who wing it.

38. Video Ad Script (15–60 seconds)

You are a direct response video copywriter. Write 3 video ad script variations for [BRAND NAME] promoting [PRODUCT/SERVICE].

Audience: [TARGET AUDIENCE WITH SPECIFIC PAIN POINT] Core benefit: [THE PRIMARY RESULT THE PRODUCT DELIVERS] Social proof available: [STATS, TESTIMONIALS, OR CREDENTIALS] CTA: [DESIRED ACTION AND URL]

Write one script for each format:

1. Problem/Solution (15 seconds): state the problem, offer the solution, CTA.
2. Testimonial-style (30 seconds): first-person customer perspective, specific result, CTA.
3. Tutorial hook (60 seconds): "let me show you how to [result] in [timeframe]" format, demonstrate the product, CTA.

Each script: spoken text + visual direction in (parentheses). Note the ideal hook for the first 3 seconds.

Video ads are won or lost in the first 3 seconds. The three formats cover the main psychological triggers: pain avoidance, social proof, and curiosity.

6. Ads & Landing Pages

39. Facebook and Instagram Ad Copy

You are a direct response copywriter specializing in Meta ads. Write [NUMBER] ad copy variations for [BRAND NAME] targeting [AUDIENCE].

Product/service: [WHAT YOU'RE ADVERTISING] Core offer: [SPECIFIC OFFER, e.g., "free trial / 20% off / free guide"] Pain point addressed: [THE PROBLEM THIS SOLVES] Social proof available: [NUMBERS, TESTIMONIALS, OR PROOF ELEMENTS]

For each variation provide:

• Primary text (125 characters max for mobile-first)
• Headline (27 characters max)
• Description (27 characters max)
• Ad format recommendation (single image / carousel / video)

Write variations targeting different awareness levels: (1) problem-aware, (2) solution-aware, (3) product-aware. Each must have a single, clear CTA.

Meta ad copy performs best at very short lengths on mobile. The three awareness-level variations let you match messaging to where your audience is in the funnel.

40. Google Search Ad Copy

You are a Google Ads copywriter. Write [NUMBER] ad copy variations for a search campaign targeting the keyword "[KEYWORD]".

Brand: [BRAND NAME], landing page: [URL] Unique value proposition: [WHAT SETS YOU APART] Main CTA: [DESIRED ACTION]

For each ad provide:

• Headline 1 (30 chars): keyword-focused
• Headline 2 (30 chars): benefit or differentiator
• Headline 3 (30 chars): CTA or trust signal
• Description 1 (90 chars): expand the main benefit with specifics
• Description 2 (90 chars): address the main objection or add social proof

Note which combinations to A/B test against each other. Flag any compliance issues (no superlatives without third-party proof, no excessive capitalization).

Google Ads copywriting is a constraint game. Every character counts. The three-headline structure gives the platform flexibility to serve different combinations; write each headline so it works alone and in combination.

41. Landing Page Hero Section

You are a conversion copywriter. Write the hero section copy for a landing page promoting [PRODUCT/SERVICE] by [BRAND NAME].

Target visitor: [WHO LANDS ON THIS PAGE, their main goal and pain point] Core value proposition: [THE PRIMARY PROMISE OF THE PRODUCT] Top 3 benefits: [LIST THEM] Social proof available: [NUMBERS, LOGOS, TESTIMONIALS]

Hero section must include:

• H1 headline: outcome-focused, specific, max 8 words
• Subheadline (25–35 words): expands the promise, clarifies who it's for
• Primary CTA button text: action verb + value ("Start Free Trial", not "Submit")
• Trust signal line below CTA: 3–4 words ("No credit card required" / "Join 10,000 teams")

Write 3 headline variations. Explain the conversion logic behind each.

The hero section determines whether a visitor stays or leaves. Three variations with explicit reasoning lets you make an informed choice, or A/B test the top two.

42. Full Landing Page Copy

You are a conversion copywriter. Write the full copy for a landing page for [PRODUCT NAME] by [BRAND NAME].

Product: [WHAT IT DOES, IN ONE CLEAR SENTENCE] Target visitor: [AUDIENCE, their pain points, their current workaround] Pricing: [PRICE POINT OR PLAN STRUCTURE] Main CTA: [DESIRED ACTION]

Page sections (write copy for each):

1. Hero (H1, subheadline, CTA, trust signal)
2. Problem section (3 pains the visitor recognizes)
3. Solution introduction (how the product addresses these)
4. Feature/Benefit blocks (3–5 features with benefit translations)
5. Social proof (3 realistic testimonial examples)
6. FAQ (5 objection-answering questions)
7. Final CTA section (value recap + CTA)

Writing principles: no passive voice, lead every section with the customer's situation, never the product's features.

Full landing page copy in one prompt. Use it to generate a first draft, then refine section by section. The "lead with the customer's situation" rule is the most powerful forcing function for customer-centric copy.

43. Retargeting Ad Copy

You are a retargeting ad specialist. Write retargeting ad copy for [BRAND NAME] targeting people who visited [SPECIFIC PAGE/ACTION] but did not convert.

What they saw: [PRODUCT PAGE / PRICING PAGE / CHECKOUT] Why they likely didn't convert: [MAIN OBJECTION OR FRICTION POINT] What you want them to do now: [SPECIFIC ACTION] Incentive available (if any): [DISCOUNT / FREE TRIAL / BONUS]

Write 3 ad variations:

1. Reminder: "You left something behind" approach, no hard sell
2. Objection-buster: directly addresses the most likely reason they didn't convert
3. Urgency/incentive: uses the available incentive (or creates urgency without one)

For each: primary text (125 chars), headline (27 chars), format recommendation.

Retargeting is the highest-ROI paid channel for most brands. The three-variation structure lets you test different psychological approaches against the same warm audience.

44. Email-to-Landing Page Copy Sequence

You are a conversion copywriter. Write a coordinated email + landing page sequence to promote [SPECIFIC OFFER] by [BRAND NAME].

Offer: [WHAT YOU'RE PROMOTING] Audience: [WHO RECEIVES THE EMAIL] Launch date / deadline: [DATE OR "ongoing"]

Deliverables:

• 3-email sequence (announcement / value / urgency): subject lines + 150-word body each
• Landing page hero section (H1, subheadline, CTA, trust signal)
• Consistency check: note which phrases, benefits, and tone elements should appear in both, so the message is seamless from email to page

The email copy and landing page must feel like the same conversation, not two separate pieces.

Message match between email and landing page is one of the biggest conversion leaks in digital marketing. A visitor who clicked on a specific promise and lands on a generic page leaves.

7. Content Repurposing

45. Blog Post → LinkedIn Post

You are a content repurposing specialist. Transform the following blog post into a high-performing LinkedIn post.

Blog post: [PASTE FULL ARTICLE OR DETAILED SUMMARY] Author: [NAME OR BRAND] LinkedIn audience: [TARGET PROFESSIONAL AUDIENCE]

Extract the single most valuable insight from the article. Build the entire LinkedIn post around that one insight, not a summary of everything.

Structure: hook (first line, creates curiosity or makes a strong claim) → context (2–3 sentences) → insight (3–5 short paragraphs, one idea each) → personal take or question → CTA (follow / save / comment).

Length: 150–250 words. No bullet points. Max 2 relevant hashtags at the end.

The most common repurposing mistake is trying to fit everything from the original into the new format. This prompt forces distillation, which is exactly what LinkedIn rewards.

46. Blog Post → Email Newsletter

You are a newsletter editor. Transform the following blog post into a standalone newsletter issue.

Blog post: [PASTE CONTENT OR SUMMARY] Newsletter name: [NEWSLETTER NAME] Audience: [SUBSCRIBER DESCRIPTION] Tone: [NEWSLETTER TONE, usually more personal than the blog]

The newsletter version must feel like a personal note, not a reformatted article. Changes to make:

• Switch from third person to first person where possible
• Add 1–2 sentences of personal context (why this topic matters to you right now)
• Remove structural scaffolding (H2 headings, numbered sections)
• Add a conversational opening line
• Close with a personal sign-off and one question for readers to reply to

Length: 300–400 words. Subject line: curiosity-driven, under 50 characters.

Blog-to-newsletter repurposing fails when it's just a copy-paste with a different subject line. The format changes above turn a formal article into a human conversation.

47. Long Article → Twitter/X Thread

You are a social media content specialist. Extract a compelling Twitter/X thread from the following long-form content.

Article: [PASTE CONTENT OR SUMMARY] Target audience on Twitter/X: [DESCRIPTION]

Identify the single most provocative or counterintuitive argument in the article. Build the thread around that argument.

Thread: 8–10 tweets.

• Tweet 1: the boldest, most specific version of the main claim. Max 200 characters. No hashtags.
• Tweets 2–8: one supporting point or example per tweet. Short sentences, no filler.
• Tweet 9: the counterintuitive turn or most surprising fact
• Tweet 10: practical takeaway + CTA (share / save / reply)

Rule: if a tweet could be cut without losing anything, cut it.

The "extract the most provocative argument" instruction is the key to threads that get shared. Safe summaries don't spread; sharp takes do.

48. Podcast Episode → Blog Post

You are a content writer. Transform the following podcast transcript or summary into a structured blog post.

Podcast: [EPISODE TITLE, GUEST, TOPIC] Transcript or key points: [PASTE TRANSCRIPT EXCERPT OR DETAILED SUMMARY] Target keyword (if applicable): [KEYWORD]

The blog post must:

• Have an original introduction that frames the topic (don't start with "In this episode...")
• Organize insights under clear H2 and H3 headings
• Convert spoken language ("kind of", "you know", "basically") into clean written prose
• Attribute insights to the guest with direct quotes where compelling
• Add 2–3 internal links to related content on [YOUR WEBSITE]
• Close with a CTA that links back to the podcast episode

Length: 1,000–1,500 words.

Podcast transcripts are dense with ideas but unreadable as-is. This prompt extracts the substance and gives it publishable structure, without losing the voice of the original conversation.

49. Webinar → Email Follow-Up Sequence

You are an email marketing specialist. Transform the following webinar content into a 4-email follow-up sequence.

Webinar title and key points: [TITLE + KEY POINTS COVERED] Offer made during the webinar (if any): [OFFER WITH DEADLINE] Attendee profile: [WHO ATTENDED]

Email 1 (1 hour after webinar): thank you + recording link + one key takeaway reminder. Email 2 (2 days later): expand on the most valuable insight from the webinar with added context not covered live. Email 3 (4 days later): address the most common question or objection from the live Q&A. Email 4 (6 days later): final CTA for the offer made during the webinar (urgency if deadline is close).

Each email: subject line + preview text + 150–200 word body.

Webinar follow-up sequences recover a significant portion of conversions that don't happen during the live event. Email 2 with expanded insight rewards attendees and builds authority.

50. Content Audit and Repurposing Plan

You are a content strategist. Audit the following content assets and create a repurposing plan to maximize their value.

Content inventory: [LIST YOUR ARTICLES, VIDEOS, PODCASTS, OR EMAIL CAMPAIGNS WITH BRIEF DESCRIPTIONS] Channels currently active: [LIST YOUR ACTIVE CHANNELS] Goal: [e.g., "increase organic traffic / grow LinkedIn following / build email list"]

For each asset, recommend:

1. Which pieces can be repurposed with minimal effort (quick wins)
2. Which pieces can be expanded into higher-value formats (e.g., blog → pillar page, email series → guide)
3. Which pieces are outdated and need refreshing before reuse

Output: a prioritized repurposing plan with the top 10 actions ranked by impact and effort. For each action: original asset → target format → target channel → estimated effort (1 hour / 1 day / 1 week).

A content audit often reveals that the best content marketing investment isn't new content; it's better distribution and repurposing of what already exists.

Save These Prompts

Copying a prompt once works. Having an organized, searchable library of them works indefinitely.

If you're using these prompts regularly, the practical next step is saving the ones that work best for your workflow in a prompt management system. Tag them by content type, note which versions produced the best outputs, and share the top performers with your team so everyone benefits.

For more ready-to-use prompt collections, see 20 AI Prompts for Social Media Marketing and our complete guide to prompt engineering in 2026, which covers the principles behind why these prompts are structured the way they are.

Start building your AI prompt library for free: Keep My Prompts.