Competitor Analysis Framework
The Competitor Analysis Framework produces a structured evaluation of your competitive landscape across multiple dimensions: product, pricing, positioning, go-to-market strategy, and customer perception. It identifies where competitors are strong, where they are vulnerable, and where market gaps exist for you to exploit.
Product managers, founders, marketing strategists, and business development leads use this template when entering a new market, preparing investor materials, planning a product roadmap, or responding to a new competitor's launch. It works for both B2B and B2C contexts.
The prompt goes deeper than a basic feature comparison table. It analyzes positioning narratives (how each competitor describes themselves vs. what they actually deliver), pricing psychology, distribution channels, and customer sentiment patterns. The "gap analysis" section at the end directly maps competitive weaknesses to your potential opportunities.
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The Prompt
Conduct a structured competitor analysis based on the following: **Your Company/Product**: [YOUR PRODUCT, e.g., "TaskFlow, a project management tool for creative agencies, $29/user/month"] **Your Target Market**: [TARGET MARKET, e.g., "Creative agencies with 10-50 employees in the US and UK"] **Competitors to Analyze** (2-5): ``` [LIST COMPETITORS, e.g., 1. Monday.com - general project management 2. Asana - team work management 3. Basecamp - simple project management 4. Notion - all-in-one workspace] ``` **What You Already Know** (optional): [ANY INTELLIGENCE YOU ALREADY HAVE, e.g., "Monday.com just raised their enterprise prices 20%, Basecamp lost their head of product last month"] For each competitor, analyze: ### 1. Product Analysis - Core features (what they do well) - Notable gaps (what they lack or do poorly) - Recent product changes (last 6 months, based on your knowledge) - Technology/platform strengths ### 2. Pricing and Packaging - Pricing model (per user, flat, usage-based, freemium) - Price points and tiers - What the free tier includes (if any) - Pricing psychology: what makes their pricing attractive or problematic ### 3. Positioning and Messaging - Their stated positioning (how they describe themselves) - Actual positioning (who really uses them and why) - Key differentiator they emphasize - Messaging weaknesses (promises they make but struggle to deliver) ### 4. Go-to-Market - Primary acquisition channels (content, paid, PLG, sales-led, partnerships) - Content strategy strengths - Community or ecosystem advantages ### 5. Customer Perception - What customers commonly praise (based on typical review patterns) - What customers commonly complain about - Segments they serve best vs. segments they underserve After all competitor analyses, provide: ### Competitive Landscape Summary A 2x2 matrix suggestion (recommend the two most useful axes for mapping competitors, e.g., "simplicity vs. power" and "agency-specific vs. general"). ### Gap Analysis Identify 3-5 specific market gaps where no competitor is strong, mapped to your potential advantages. ### Strategic Recommendations Based on the analysis, suggest 3 positioning or product moves for your company, with reasoning.
Usage Tips
- Include 3-5 competitors: Fewer than 3 does not reveal patterns. More than 5 becomes unwieldy. Include your closest competitors plus one "aspirational" competitor.
- Add any inside knowledge: Pricing changes, leadership departures, product pivots. This context makes the analysis dramatically more useful than public information alone.
- Focus on the gap analysis: The individual competitor sections are inputs. The gap analysis and recommendations are where you find actionable strategy. Spend your review time there.
- Update quarterly: Competitive landscapes shift fast. Re-run this analysis every quarter with updated information to track how the landscape is evolving.
- Pair with the SWOT Analysis Generator: Use template BU-01 to analyze your own position, then run this template for competitors. Together, they create a complete strategic picture.
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