Landing Page Copy Generator
The Landing Page Copy Generator produces structured, conversion-focused copy for any product or service landing page. It outputs every section you need: hero headline and subhead, benefit blocks, feature-to-benefit translations, social proof placement, objection handling, and call-to-action sequences.
Marketers, founders, and conversion rate optimization specialists use this template when launching new products, running A/B tests on existing pages, or building campaign-specific landing pages under tight deadlines. It is particularly effective for SaaS product pages, webinar registration pages, lead magnet opt-ins, and service offering pages.
The prompt applies direct-response copywriting frameworks (Problem-Agitate-Solve, Before-After-Bridge) to structure the page flow. Rather than producing a wall of marketing text, it generates modular sections that map directly to common landing page builders like Unbounce, Webflow, or Carrd. Each section includes specific copy plus notes on placement and hierarchy.
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The Prompt
Write complete landing page copy for the following product or service:
**Product/Service Name**: [PRODUCT NAME]
**What It Does**: [ONE-SENTENCE DESCRIPTION OF WHAT IT DOES]
**Target Audience**: [WHO IS THIS FOR, be specific about their role and situation]
**Main Pain Point**: [THE #1 PROBLEM THIS SOLVES]
**Key Differentiator**: [WHAT MAKES THIS DIFFERENT FROM ALTERNATIVES]
**Desired Action**: [WHAT SHOULD THE VISITOR DO: sign up, book a demo, buy, download, etc.]
**Price Point** (optional): [PRICE OR PRICING MODEL, if relevant to the page]
Generate the following sections in order. For each section, write the actual copy (not a description of what the copy should say):
1. **Hero Section**:
- Primary headline (max 10 words, focused on the outcome, not the product)
- Subheadline (1-2 sentences expanding on the headline, addressing the target audience directly)
- CTA button text (max 5 words, action-oriented, first-person if appropriate)
- Supporting micro-copy below the CTA (addresses the #1 hesitation, e.g., "No credit card required")
2. **Problem Section**:
- Section headline that names the pain point
- 3-4 short paragraphs using the Problem-Agitate-Solve framework: describe the problem, make the reader feel its cost, then hint at the solution
3. **Benefits Section**:
- Section headline
- 3-4 benefit blocks, each containing:
- Benefit headline (outcome-focused, not feature-focused)
- 2-3 sentence description connecting the feature to the benefit to the reader's life
- Suggested icon or visual concept for each block
4. **Social Proof Section**:
- Section headline
- 3 placeholder testimonial structures: specify the ideal customer title, company type, and what each testimonial should emphasize
- Suggested metrics or trust badges to include (e.g., "Used by 500+ teams", "4.8/5 on G2")
5. **Objection Handling Section**:
- Identify the top 3 objections the target audience likely has
- Write a FAQ-style response for each that reframes the objection as a reason to act
6. **Final CTA Section**:
- Closing headline that creates urgency or reinforces the core promise
- 1-2 sentence supporting paragraph
- CTA button text (can differ from hero CTA)
- Final micro-copy line
After the full copy, provide:
- **Headline A/B Variants**: 2 alternative hero headlines for testing
- **Tone Check**: A one-sentence assessment of the page's overall tone and who it would resonate most withUsage Tips
- Be brutally specific about the pain point: "Wasting time on manual data entry" converts better than "Inefficient workflows". The more visceral and concrete the pain, the sharper the copy.
- Include a real price if you have one: Price-aware copy handles objections differently. A $29/month tool needs "affordable" framing; a $500/month platform needs "ROI" framing.
- Use the A/B variants: The two alternative headlines are not throwaways. Test all three in your landing page tool to let real visitors decide which resonates.
- Map sections to your page builder: Each numbered section corresponds to a standard landing page block. Paste them directly into your builder and adjust styling from there.
- Combine with CM-05 (Brand Voice Copywriter): Set CM-05 as the system prompt first, then use this template as the user message. The landing page copy will match your brand voice automatically.
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