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Content MarketingIntermediateUser Prompt

Video Script Writer

March 28, 2026·🇮🇹 Italiano

The Video Script Writer produces a complete, production-ready video script with timed sections, visual cues, spoken dialogue, and on-screen text suggestions. It goes well beyond generating a block of text by structuring the script around proven video retention patterns: a strong hook in the first 5 seconds, clear section transitions, and a deliberate call to action.

Content creators, marketing teams, course instructors, and social media managers use this template when producing YouTube videos, Instagram Reels, TikTok content, explainer videos, product demos, or educational course modules. It is especially valuable when you know your topic but struggle with pacing, visual storytelling, or keeping viewer attention past the first 30 seconds.

The prompt requires you to specify video length, platform, and audience, because a 60-second Instagram Reel demands a completely different structure than a 15-minute YouTube tutorial. It separates the audio track (what the speaker says) from visual directions (what appears on screen), making it easy for editors and designers to work from the same script. The retention-focused structure ensures every section earns its time in the video.

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The Prompt

Write a video script based on the following details:

**Video Topic**: [DESCRIBE THE MAIN TOPIC AND KEY MESSAGE]
**Video Length**: [TARGET DURATION, e.g., 90 seconds / 5 minutes / 12 minutes]
**Platform**: [YouTube / Instagram Reels / TikTok / LinkedIn / course module / product demo]
**Target Audience**: [WHO IS WATCHING, e.g., "first-time founders building SaaS products"]
**Tone**: [educational / conversational / high-energy / professional / humorous]
**Call to Action**: [WHAT SHOULD VIEWERS DO AFTER WATCHING, e.g., "subscribe", "visit landing page", "try the free tool"]

Structure the script using this format:

**HOOK (first 5-10 seconds)**
- Audio: [What the speaker says to stop the scroll and create curiosity]
- Visual: [What appears on screen: text overlay, b-roll suggestion, animation]

**SECTION 1: [Section Title]** (timestamp range)
- Audio: [Speaker dialogue, written conversationally as spoken word, not essay prose]
- Visual: [Screen recordings, graphics, b-roll, text overlays]
- On-screen text: [Key phrases or data points to display]

*[Repeat for each section]*

**CALL TO ACTION** (final 10-15 seconds)
- Audio: [Clear, specific CTA dialogue]
- Visual: [End screen elements, links, subscribe button animation]

Follow these principles throughout:

1. **Hook or lose them**: The first sentence must create a curiosity gap, state a surprising fact, or present a problem the viewer relates to instantly. Never open with introductions or greetings.

2. **Write for the ear, not the eye**: Use short sentences, contractions, rhetorical questions, and natural speech patterns. Read every line aloud mentally. If it sounds like an essay, rewrite it.

3. **One idea per section**: Each section should cover one point completely before moving on. Signal transitions explicitly ("Now that we covered X, let's look at Y").

4. **Retention checkpoints**: Every 60-90 seconds, include a micro-hook that re-engages attention (a preview of what is coming, a surprising statement, or a direct question to the viewer).

5. **Specific visual directions**: Do not write vague cues like "show relevant imagery." Instead write "show side-by-side comparison of the before and after dashboard" or "cut to screen recording of the settings panel."

Usage Tips

  • Match length to platform: A YouTube tutorial can run 8-15 minutes; an Instagram Reel should be 30-90 seconds. Specify the platform so the script matches audience expectations for pacing and depth.
  • Include your existing talking points: If you already know the 3-4 key points you want to cover, list them in the topic field. This prevents the AI from inventing points you did not intend to make.
  • Use the visual cues as a shot list: Hand the "Visual" lines directly to your editor or designer as a production brief. This saves a separate planning step and keeps the final video aligned with the script.
  • Iterate on the hook separately: If the script is solid but the hook feels weak, ask the AI to generate 5 alternative hooks for the same script. The hook is the highest-leverage part of any video.
  • Add a "pattern interrupt" note for long videos: For videos over 5 minutes, ask the AI to insert a pattern interrupt (change of pace, humor, unexpected visual) every 2-3 minutes to combat drop-off.

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